Never normal: the event experience of the future
2020 has been a year of upheaval that has forced a total reinvention for the events industry. But to survive and thrive in this ever constant change, event professionals need to accept there will never be a new normal. From transforming into digital and hybrid specialists through to pioneering the use of gaming technologies for virtual experiences, Smyle has always stayed one step ahead. So what's next for 2021? How can we ensure biosecurity measures stand up against the need for an emotionally resonant experience? How can we cross-combine virtual and live networking opportunities? And which new technologies will help us embrace the changing landscape. Dax Callner talks through some of the major trends and technologies making an impact in the marketing world, today and tomorrow.