Meeting the challenge: top considerations for managing successful, engaging events in a hybrid world
As we transition from a fully virtual world to meeting in person again, meetings professionals are faced with yet another challenge. According to GBT’s 2021 Global Meetings and Events Forecast, more than a third of meetings and events this year are expected to be in a hybrid format, blending in-person with virtual. While the hybrid format is a practical solution to accommodating varying attendee preferences and travel restrictions, it is inherently more complex to plan and execute than a virtual or in-person-only meeting. In this session, we will explore key considerations in the planning process to create an engaging hybrid event experience.