Measuring Event ROI and the Pillars of Event Intelligence
22 Jun 2021
Sales & Marketing Academy
Now more than ever, proving the effectiveness of your event channel is vital to ensuring that events remain a priority spend within marketing budgets. We know it's difficult for companies to understand the reports they have or even the information they need to prove ROI. We will cover the Cvent pillars of event intelligence to help you understand the most critical data for your events.