International Confex 21

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Driving attendance to B2B events with targeted LinkedIn advertising

01 Sep 2021
Marketing Theatre
Marketing

In this workshop, you will learn how to harness the power of LinkedIn Ads to attract your target audience to your event. We will walk you through how to identify your audience, target your event attendees, create engaging ad content that converts, and track your success with LinkedIn Ads.

  • Understanding how to break down audience demographics so that you can target them more effectively
  • How to use your budget effectively when attracting people to your event
  • How to develop more engaging content for your ads - top tips for ad content and optimisation
  • How to track and report on KPIs and success - which will help continually improve approaches and strategies for attracting audiences to events
Speakers
Eleanor Bougie-Smith, Head of Digital - SocialB

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