International Confex 21

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5 steps to improve your editorial speaker acquisition and engagement

01 Sep 2021
Marketing Theatre

Speaker recruitment is about relationships. But it's also about getting buy in from your Board. After all, how can you convince senior management to bring on more editorial speakers when you could make money from the slot? Plus with the pandemic heavily impacting the B2B conference and exhibition industry, content and agenda curation, more than ever, has to level up to prove it's value. Join Sam in this session as he shares 5 steps to improve your editorial speaker acquisition, so that you can prove to your Board why it is necessary for the most successful exhibition or conference. Plus - once you have your faculty of speakers signed up, how do you maximise engagement to boost your marketing, and convince your audience to join you on the day?

Sam Tidmarsh, Conference Producer - Mediatel Events

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