Why good employer branding and culture is your companies secret weapon

In a competitive talent market, your employer brand can be just as powerful as your visitor campaign. This session unpacks how culture, internal communications and team experience shape how your business is perceived by prospective hires, partners and even exhibitors. For exhibition organisers, this is more than HR talk; it’s about retention, reputation, and results. Hear how leading businesses are using employer branding to attract talent, drive performance and create a company people want to work with, and for.