The Meeting Revolution: Why Matchmaking is the Ultimate Growth Lever

Today, connection is the primary reason people attend events. Research reveals that 51% of attendees say effective networking is a key reason to return to an event, according to Freeman. To deliver value to exhibitors, sponsors and attendees, organizers must provide the hard ROI that pre-scheduled, high-intent meetings offer.

Join Tim Groot, Founder and CEO of Grip, and Sophie Wawro, CEO and Founder, For Real Events (formerly Global President of Shoptalk), where they will detail how to move beyond “hope-based networking” toward a data driven “meetings-first” strategy. Drawing on the Shoptalk “Retail Meetup” blueprint and thousands of Grip-powered events, they reveal how scheduled meetings have emerged as the single most powerful tool for driving exhibitor ROI and year-on-year retention. Discover how to architect connections that deliver guaranteed value and earn your seat at the strategic table as we enter this meeting revolution.