The CMO’s perspective and why events still matter in the marketing mix

As we navigate the ever-evolving digital era, one timeless strategy continues to prove its effectiveness: events. Hosting and attending events should be an integral part of your growth marketing strategy in 2026 because they can elevate your brand, foster connections, and drive tangible results. CMOs share candid perspectives on the strategic role of events in brand building, customer loyalty and revenue generation. Discover how events and experiences hold their own alongside digital channels.