ROI Meets EQ: Why Human Connection Is the Ultimate Metric

This session challenges how we define “success” in live experiences.

As attention becomes harder to earn and budgets face greater scrutiny, traditional metrics like attendance, leads, and NPS no longer tell the full story. This panel explores how emotional intelligence, purposeful personalisation, and inclusive design are becoming the real drivers of long-term ROI.

You’ll hear perspectives from across brand, experience design, data, and inclusion as we unpack how human connection influences behaviour, decision-making, and commercial outcomes.

You’ll leave with a simple but powerful shift in mindset:
Design for people. Measure what matters.