AI in 2026: What’s real, what’s next, and best practices

The exhibition industry is entering a new phase of AI transformation. Whilst AI activity in 2025 was dominated by exploratory projects and attention-grabbing best practices, many companies are now maturing their approach by developing their own internal AI solutions to enhance operational processes and customer-facing services. This presentation will showcase what we can expect in 2026 and what the next AI phase might offer.