Marketing Events in an AI World: What Still Works in Search & PPC

AI is changing how audiences discover events - but many organisers are still spending money on search and paid media without clear confidence in what actually works.

In this live panel discussion, event marketing specialists and an event organiser come together to explore what’s still delivering real results in search and PPC, and what needs to change in an AI-influenced landscape.

Hosted by Jon Monk (ASP), who will be joined by Tom McMahon (MCM) and a guest event organiser, the session will unpack how SEO and Google Ads perform in practice, how AI is shaping optimisation and decision-making, and where marketers are seeing the strongest return when budgets are under pressure.

Expect honest insights, real examples and practical takeaways covering where to invest, what to stop doing, and how to connect clicks to real attendance.

This session is designed for event marketers who want clarity, not jargon and practical guidance they can apply immediately.