How I sold out my exhibition without a sales team (AI case studies)

Are the days of needing a huge sales team to fill your floorplan over? This session dives into real case studies of organisers who used AI-driven marketing, automation and audience intelligence to generate leads, convert prospects and sell out exhibition space, without a traditional salesforce. We’ll unpack the tools they used, the tactics that worked, and how AI changed their approach to pipeline management and exhibitor ROI.