From app to AI agent: the next evolution of live experiences
26 Feb 2026
AI & Data Zone
AI & Data Zone
Agents are changing the event industry game - guiding connections, elevating conversations, and turning live experiences into intelligence. The organizers who understand this shift early will lead. The ones who don’t risk falling behind.
This isn’t incremental change. It’s a new operating model for events.
Find out more from Max Gabriel, CEO, Markus AI
