DEI: what does it actually mean for business owners, and how does it affect our profitability

Diversity, equity and inclusion can’t just live in a policy doc or pitch deck, so how do you turn values into a real business strategy? This session speaks directly to event business owners and leaders about embedding DEI into culture, hiring, client work and leadership decisions. Crucially, it explores the commercial impact too, how inclusive businesses attract top talent, deliver better results, and ultimately become more profitable. If you think DEI is just HR’s job, think again.