Bums on Seats LIVE! The state of B2B events: In conversation with Conrad Mills

Participate in the UK event industry’s leading podcast Bums on Seats, recording LIVE for the first time with hosts, Martin Richardson and Dom Garner, stepping far beyond the camera and live onto stage.
Join Martin, Dom and Conrad Mills, Principal Analyst B2B Marketing at Forrester for an in depth discussion on the evolving state of B2B events. Drawing on Forrester’s latest event trend research, they’ll explore shifting audience expectations, changes in event budgets, and the emergence of new event formats.

They’ll also dive into the realities of AI adoption and the growing pressure on event leaders to do more with their data and more clearly demonstrate the impact and value of their events.
Not just another podcast conversation. Light-hearted, informative and deliberate to help you discover why real event success goes far beyond just bums on seats.