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Conference Programme 2026

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Building an Event Tech Dream Team: How Specialist Tools Drive Better Commercial Outcomes

26 Feb 2026
Exhibition HQ
Exhibition HQ

Trying to make one platform do everything rarely delivers the best results. In this session, four event tech specialists explore how registration, event websites, engagement platforms and exhibitor management systems work together to drive stronger commercial outcomes. From cleaner data and smoother delivery to clearer exhibitor ROI, we’ll show how building the right tech team helps organisers grow with confidence and prove real event value.

Speakers
Katie Whatley, CMO - FFAIR
Jon Benjamin, CEO - ASP
Matt Wilson, Chief Revenue Officer - Sitka
Sarah Cox, Managing Director - Jonas Event Technology