Are you ready to communicate in a crisis?

‘Two die in terrorist attack at Fishmonger’s Hall conference’; ‘Lighting rigger fell from arena roof’ and ‘Fire damages Somerset House.'

The consequences of crises can be overwhelming. It’s not only dealing with those affected, the emergency services and the media but also communicating with staff, customers and contractors, and monitoring the results.

Preparation is the key to communicating effectively and immediately in a crisis and maintaining the brand’s reputation - but what needs to be prepared?