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International Confex 2024

international confex 2023


Using the Metaverse to Revolutionise Expo Planning, Booth Configuration, and Booth Ordering Process: A Case Study with the European Cloud Summit

28 Feb 2024
Event Tech Theatre
Event Tech Theatre

We all know the drill: event organizers agree with the venues on the expo plan, then they send it to potential sponsors and exhibitors who decide if they are going to participate and choose their spots based on that plan. They purchase booth furniture and equipment from the booth builder, and then at the event, there is a surprise moment to see if everything looks the way it is supposed to and if the chosen spot was really good.

But what if sponsors and exhibitors could walk through and around their booth months before the event happens? What if they could configure their booth based on the impressions from that walk-through and immediately place their order with the booth builder? What if event organizers could then walk through the expo where all booth configurations would be immediately applied, all of this months before the event?

This session will shed light on how the European Cloud Summit used the Metaverse to automate and visualize the process of booth selection, planning, and ordering, as a collaborative process between organizers and exhibitors. You will see how the legendary Rheingoldhalle in Mainz, Germany, has been recreated in the Metaverse to help organizers plan the event expo, and sponsors and exhibitors to configure, visualize, and order their booths.

Join Adis Jugo, President (Technology) at (, and Elena Kovacevic, Conference Director at the European Cloud Summit ( in this Case Study, where they will share their expertise on why they opted for the Metaverse, how it has been implemented, and what the experience was like for both the event organizers and the sponsors and exhibitors of the largest Microsoft Azure event in Europe.

Adis Jugo, President (Technology) - GmbH
Elena Kovacevic, Conference Director - OÜ


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