The post event missed marketing opportunity

Nothing beats face to face real world events - covid taught us that.
But still all the preparation and money is still spent on a specific 2 or 3 day window, with no on-going legacy from the event investment. What about all the potential customers around the world that wanted to come to the event but were unable to on those specific days? What about all those that did attend but did not get to speak to the stand they wanted to? We explore how technology can extend the life of the event, for both the exhibitors and exhibition owners. Enabling AI and big data to continue providing a return on the stand investment and valuable insights to improve the following years event.