The Business Case for Sustainable Events

Demand for sustainable events is set to grow in the coming years. On some level, we all know that sustainability is important—for the future of our children and our planet. The question is, how do we convince stakeholders that it’s not only a moral imperative but also a savvy business decision? We need to shake off the preconception that sustainability is costly when, in fact, it benefits all facets of a business, including improving the bottom line. Matilda Riley, sustainability consultant at from now, will lead this session to explore the plethora of benefits businesses stand to gain from investing in sustainable events. Drawing from recent case studies and insightful data, Matilda will touch upon areas ranging from carbon neutrality and zero waste tactics to supply chain tips and more.