Navigating the Seas of International Expansion for Exhibition Teams

It was Tears for Fears who once sang, "Everybody wants to rule the world," and for most exhibition organizers, the lure of international expansion is always on the mind. But once the due diligence is complete, what are the practical steps behind geo-cloning your event? How can you make the ship go faster? How can you make your team ready for taking on the world and ensure your first event in international waters makes a successful landing?

Packed with practical hints and tips for exhibition directors, operations managers, marketing, and sales managers to help them launch a successful exhibition abroad.