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International Confex 2024

international confex 2023


Mindful Magic: Unleashing Behavioural Science for Unforgettable Events

29 Feb 2024
Association & Corporate Event Theatre
Corporate Event Theatre

In the fast-evolving landscape of corporate events, creating memorable and impactful experiences is more crucial than ever. There's an entire universe of knowledge from the realm of behavioural science that we, as events professionals, can apply to elevate the impact of our experiential campaigns. In this talk, I'll be unravelling a few behavioural science principles and showcasing how they can be applied to elevate our events to new heights.

This talk will embark on a journey, exploring the intricate ways in which human psychology plays a pivotal role in attendee engagement and experience. We will uncover the subtle triggers and cues that influence behavior, and demonstrate how these insights can be strategically implemented in event planning and execution. From understanding the power of the endowment effect in driving participation, to harnessing the scarcity principle to create a sense of urgency or exclusivity, I will provide practical examples and case studies that bring these concepts to life. The goal of this talk is to empower you to view events not just as logistical endeavors, but as strategic investments in audience connection and brand storytelling. It may even change the way you approach events, turning them into catalysts for meaningful engagement and lasting impact.

Siri Brudevold, Global Events Manager - Brompton Bicycle


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