Know Your Worth: Using Technology to Prove the Value of Events to the C-Suite

Do your stakeholders truly understand the value of your events? Probably not. Research suggests that they often underestimate the multifaceted role of event teams and the significant results events deliver to the organisation. It’s time to rewrite that narrative and showcase why events matter more than ever.
This session will equip you with the knowledge and tools needed to elevate your value within your organisation. In today’s data-driven world, we’ll demonstrate how technology can become a powerful tool in your arsenal, empowering you to measure and prove the impact of your event strategies across your organisation.
Discover how to strengthen your case by effectively using technology to track the right KPIs, capture valuable data, analyse attendee engagement with your brand, and demonstrate ROI. By implementing these tips, you'll position yourself as a valuable driver of success.