Audiences as Stakeholders — Designing Events for a New Era of Participation

The Stakeholder Economy has risen.

Attendees are moving beyond passive consumers—they expect to be treated as stakeholders. These stakeholders expect to invest — their time, focus, energy, personal brand reputations, money — and they expect a return. They want to have a say in the brand. They want to have a role in a product’s future. More than ever, people expect to be seen, heard, and valued by brands.

For marketers and business leaders, big questions have come into focus. We’ll explore:

• How to shift strategies and think of attendees as stakeholders
• How to use psychological motivators to put stakeholders in motion through each phase of the attendee journey
• How to fully engage with the people most vital to your success