How has Dubai become a Global Capital for Events, what it's like to be a part of it and how you can join or learn from it’s success?

Dubai Bling gives one side of life in an iconic city, but what is it really like for event professionals building their careers there and why are so many choosing to do so? In addition to enjoying a record year in 2023, Dubai based Messe Frankfurt Middle East has received multiple awards for cultural excellence, including being Employer of the Year for the GCC MICE industry and officially a Great Place To Work. Four of their Senior Management, originally from very different countries and backgrounds, will share how Dubai is unique due to culture, an unrelenting investment into events and a very different lifestyle – including two ways to win different but equally incredible experiences in Dubai!