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International Confex 2024

international confex 2023


Google’s Nightmare - TikTok's Impact on Search

29 Feb 2024
Event Tech Theatre
Event Tech Theatre

In the ever-evolving landscape of digital media, the rise of short-form video content on platforms like TikTok has sent shockwaves through the realm of traditional search engines. Join us in this insightful session as we delve into the fascinating confluence of TikTok's explosive growth and its profound impact on the established order of online search.

We will explore the seismic shift in user behavior, investigating how the mesmerising allure of TikTok's bite-sized videos has not only captured attention but altered the very fabric of how individuals seek and consume information. From the changing landscape of SEO to the emergence of new search patterns influenced by viral trends, we will navigate the intricacies of this digital transformation.

Join us for an engaging exploration of Google's nightmare, where TikTok's Impact on Search forces us to rethink the future of online discovery and content consumption. This session promises to be an eye-opener for digital marketers, SEO experts, and anyone navigating the intersection of social media and search in the dynamic world of digital communication.

Tom McMahon, CEO - MCM


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