Get the Word Out: Creating Captivating Programmes and Lessons in Language

ChatGPT can’t do the job of a conference producer. There are nuances to language that can’t be achieved by GenerativeAI. Not only that, to achieve an event programme that not only interests your event attendees, it needs to capture the voice of your brand.

In this session, we will delve into the intricacies of compelling event content, and how specific linguistic choices can influence the perception of professionalism, build rapport with the audience, and establish a memorable brand identity.

This session has been designed for conference producers and marketing managers to sharpen their skills and broaden their understanding of the effective use of language, or event managers and event directors to uncover new ideas and methodologies for event content production.

From this session, attendees will be able to:

• Understand the importance of language in B2B events
• Recognise what makes an delegates tick when reading your programme
• Utilise the foundations of storytelling to improve event programme flows & session synopses
• Harness knowledge and insight for creating CPD accredited copy