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International Confex 2024

international confex 2023

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Captivating and engaging audiences in an era of information overload

29 Feb 2024
Sales & Marketing Excellence Theatre
Marketing Excellence Theatre

In a post-pandemic digital age, where information is abundant and attention spans are fleeting, captivating and engaging audiences has become a significant challenge for many events. This session aims to provide insights and practical strategies to cut through the noise and create meaningful connections with audiences for any brand;

  1. Intro - setting the stage
  2. Understanding your audience
  3. Compelling content - how design can help
  4. The role of digital
  5. Ideas for engagement

I will also utilise some of the techniques I talk about, to engage with my own audience, gamifying the speaking experience.

Speakers
Simon Harmer, Founder - Thursday


 

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