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International Confex 2024

international confex 2023

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Brand Experience - Building Better Conferences

28 Feb 2024
Association & Corporate Event Theatre
Association Theatre

FUEL ATTENTION: BEFORE THE CONFERENCE
The work you do before the event dramatically impacts the quality of the experience. Together with your conference organisers, communications team and leadership we use our in-depth, global experience to help you shape your conference experience and narrative to make the most of the theme and business outcomes. The challenge is to make your event stand out in the digital noise. Through the use of agile communication formats and channels we will co-create a pre-conference campaign to stimulate interest, excitement and involvement in your digital event.
IGNITE ENGAGEMENT: DURING THE CONFERENCE
Create dynamic energy between the thought-leaders on the virtual stage and the wisdom in the room by stimulating real time conversation. The real success of this experience lies in the carefully crafted and professionally facilitated conversations using a range of techniques and conversational technologies. Not only do you deeply involve the audience in the event, you turn the voice of your audience into real data. All sessions are recorded and can later be repurposed for post event communication which we will discuss next.
ACCELERATE CONVERSATION: AFTER THE CONFERENCE
Extending the message of your event is often overlooked and can be a significant source of value. The conference provides content from delegates and speakers which, if packaged correctly, extends the life, value and reach of the content, is invaluable in marketing future events and provides rich data for future decision making and communication. We will help shape this ongoing narrative through edited videos, infographic summaries, social media style speaker highlights and our own unique reports which are all designed to maximize the budget, and deliver a strategic, measurable return on investment.

Speakers
Bev Hancock, Conversational Event Strategist - Hancock & Cambell Ltd
Michael Jackson, Professional Speaker - The Other Michael Jackson Ltd


 

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