International Confex 2022

international confex 2023


The Rise and Rise of Influencer Marketing

09 Mar 2022
Marketing Theatre
Marketing Innovation

There are three things every marketer wants from their marketing strategy. Simplicity, affordability and effectiveness.

Sadly, some marketers are stranded on islands. They put messages in bottles and throw them into the sea, hoping something will come back. They work alone.

Others are connected. They’ve learned that collaboration leads to better content, better reach, more traffic and long-lasting relationships. They’ve discovered the power of influencer marketing.

Influencer marketing, spending on which is forecast to reach US$ 10 billion by 2022, up from a mere US$ 2 billion in 2017, has a huge potential to deliver, powerful, effective and lasting results.

When influencers were initially identified as an important part of event marketing, their authority was measured by how many followers they had. The problem was that fake followers can be bought. Today’s marketers not only look at follower numbers but also how actively they are engaged with them and how targeted the marketing is towards the needs of the audience.

Influencer marketing is more important, more relevant and more popular than ever. If you’re not making friends, you’re doing it wrong. So how do you find the right influencers and get them interested in you?

Trevor Punt, Director - pm20 strategies

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