Understanding what makes your event visitor tick is the secret sauce to any successful attendee acquisition strategy. So why are so many events still communicating with their audiences as if it's still 2019?

In this session we'll look forward and discuss tactical ways in which event organisers can create the perfect event marketing campaign that communicates with your target audience (and ultimately gets them to attend your event!). Expect tons of practical advice with budget-maximising takeaways that can be implemented the very next day.