Delivering strategic events that demonstrate strong ROI
Looking to level-up your events and take them to the next level?
Understanding how your event contributes to your company's strategy and being able to demonstrate the return of investment of the event to your management team allows you to position yourself as a strategic event professional - not just red hot on managing logistics - and will allow you to directly articulate how events are a key and strategic part of the marketing mix.
This session will allow attendees to leave with:
- an understanding how events can be strategic;
- top tips on how to maximise BD opportunities throughout the event journey; and
- the power of being able to demonstrate that return of investment and how this contributes to the strategy.