The Eastside Rooms have begun a concerted campaign to work with the association market. The new venue has announced it will be the latest member of the Association of British Professional Conference Organisers (ABPCO), following on from the launch of Future Birmingham last month, a website developed so that long lead event organisers can see the infrastructure developments taking place in the area from now until 2030.

The Eastside Rooms lends itself well to association meetings, set in the heart of Birmingham’s ‘Knowledge Quarter’ and on the doorstep of the new HS2 rail service, linking it to the North, the South and continental Europe. The layout of the new venue, which launches in the Autumn, is also designed so that there is the same amount of breakout space as in the main plenary room, The Affinity Suite.

On top of its partnership with ABPCO, the venue is also looking to partner with other trade bodies and events, both in the UK and internationally, as a way to give more association event organisers and PCO’s early access to the facilities.