Map Your Show Releases AI-Powered Sales Accelerator to Help Exhibitions Increase Exhibitor ROI

Powered by artificial intelligence, Sales Accelerator uses proprietary data on attendee activity and behaviour to predict attendees’ needs, interests, and intent. This technology allows exhibitors to focus on converting leads into customers, speeding up the sales cycle and driving more impactful results.

“The goal of Sales Accelerator is to help our customers leverage artificial intelligence,” said Don Kline, CEO of Map Your Show. “We are using AI to analyse the unique attendee behaviour generated on our platform to help exhibitors get more out of their exhibition investment. This extends the value proposition of the event and creates more ROI for the exhibitor.”

The new Sales Accelerator tool analyses behavioural data on the MYS platform and employs cutting-edge AI-driven lead scoring to rank prospects based on their intent. This feature allows exhibitors to focus on the most promising leads. Sales Accelerator also supplements event leads with third-party data, providing additional information about the lead and potentially identifying more contacts within the company the lead represents.

Another standout feature of Sales Accelerator is its ability to generate tailored messages for each lead based on their interest in the exhibitor. This capability enables exhibitors to fast-track follow-ups, transforming the way they communicate and build relationships with prospects.

“By harnessing the power of AI, Sales Accelerator equips exhibitors with unmatched access to attendee behavioural data they can't find anywhere else, improving outreach efforts and increasing exhibitors’ chances of closing sales,” said Kline.

Discover how Sales Accelerator can boost exhibitor success at your next event. Schedule a demo with MYS today at https://www.mapyourshow.com/sales-accelerator.