Skip to main content

Exhibitor News

international confex 2023

20 Apr 2023

Custom Giant Smartphones for The London Marathon Show!

GiantItab Stand: I32C
Custom Giant Smartphones for The London Marathon Show!
Belief Booster
Staggering numbers from the TCS London Marathon stand using Giant iTabs!

Giant iTab was thrilled to have worked alongside experiential agency Set Creative – WPP Experiential Agency to supply Tata Consultancy Services with x8 GiantiTabs for the London Marathon Events Show at ExCeL London, with custom Giant Smartphone fascias, showcasing the TCS London Marathon App with thousands of stand visitors wishing their close ones ‘Belief Boosters’ throughout the race! Along with thousands of people taking selfies with different filters with the option for having them privately emailed.

We also had a solution on the main stage where it was used to present the app and all its features, including tracking the runners.

This solution was not only perfect for experiential marketing, the visual & digital customisation also allowed sponsors to better showcase their services too.

According to official figures published by Set Creative, this resulted in 5,920 app demos from TSC staff on the stand using Giant iTabs, a total of 4,003 selfies taken over the course of the 4-day event using Giant iTabs, and a whopping 17,993 ‘Belief Boosters’ submitted by stand visitors using Giant iTabs. This then had an exponential multiplier effect through their own social media resulting in over a million likes and shares.