University of Texas at Austin
Events House
Hall:
N5-N9, Excel London
Stand: J40C
We partnered with the University of Texas, Circuit of the Americas, ESSE Racing, and the Longhorn Racing Academy to deliver a high performance programme inspired by the precision of motorsport. Teams took part in live pit-stop sessions and raced on simulators with real telemetry data, giving them a clear look at how clarity, speed, and disciplined teamwork translate into performance under pressure. The result? An experience that didn’t just tell teams how high performance works, it let them feel it.
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