Crufts

At Crufts, Tecna partnered with Butternut Box to create a playful, high-energy brand environment designed to delight dogs and dog lovers alike.

The stand was built around a series of immersive fun zones that invited visitors to stop, play, and connect with the brand. At its heart was a personalised bandana creation station, where dogs could receive custom-made bandanas; a simple but powerful touchpoint that created joy, encouraged sharing, and gave visitors a meaningful takeaway.

Adding to the experience was the much-loved Bowl of Truth; an interactive feature designed to spark curiosity, conversation, and learning around canine nutrition. This element combined fun with education, reinforcing Butternut Box’s commitment to transparency and better food for dogs.

Every detail of the stand was designed to support flow, engagement, and accessibility within a busy show environment, while bringing the brand’s warmth, honesty, and personality to life. Delivered end to end by Tecna, the space balanced creativity with practical delivery, resulting in an experience that felt energetic, memorable, and unmistakably Butternut Box; leaving visitors smiling and tails wagging long after they left the stand.