AWS Drive Your Data
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At global AWS Summits, Events House and rEvolution proved the power of data-led activation with an experience that took guests behind the scenes of Formula One’s cloud-based infrastructure. The activation blended insight with entertainment, making complex technology both engaging and enjoyable, while AI powered telemetry capture gave each guest their own personalised AWS “passport” stat card. The result? A smart, memorable experience that turned advanced cloud technology into something guests could see, feel, and take away.