We’ll be hearing from teams and individuals from some of the largest events on the planet as to how they have adapted their propositions to survive in the short term and thrive in the long term with changes in strategy and new ways of working. We’ll hear from the movers and shakers who have found gaps in markets, launched new events and new business models, the event profs who’ve cracked the challenge of making online experiences meaningful and the corporate event planners who have plans to unleash new event concepts to deepen their bonds with their customers. From an individual and personal point of view, there will be a range of sessions on how #eventprofs can future proof themselves and even use this new dawn to accelerate their careers.
As we rise from the ruins of the pandemic, it’s critical that we rebuild better and continue to drive positive change as an industry, so we’ll be examining racial diversity in our sector and how to take practical action, as well as debating the gender pay gap, equal opportunities, mental health, sustainability and event security.
Finally, we’ll be looking at the question that it took a pandemic to raise – ‘How could an £84bn industry be overlooked?’ and who ultimately influences our future, hearing from industry leaders on the strategies in place to ensure that we are never abandoned again.
We are delighted that Juliet Tripp, Deputy Head of Events at Chemical Watch, Board Director of the Female Hospitality Network and event industry blogger at JulietTrippevents.com will be joining Martin Fullard, Editorial Director at Mash Media to co-moderate the 2021 Keynote Theatre.