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Conference Overview

There is something for every #eventprof in the International Confex conference programme. Our eminent corporate, association, agency and exhibition advisory boards have given clear and consistent markers on the content they would like to see at International Confex 2021 and, as we herald the return of the events industry.

The industry has evolved beyond recognition in the last 12 months and we know how important it is for our conference programme to help the industry to adapt and keep up to date in these changed times. We have been working on some exciting developments to ensure we cover everything needed to guide you on the journey back to live events – Watch this space, we’ve got your back!

We’ll be hearing from teams and individuals from some of the largest events on the planet as to how they have adapted their propositions to survive in the short term and thrive in the long term with changes in strategy and new ways of working. We’ll hear from the movers and shakers who have found gaps in markets, launched new events and new business models, the event profs who’ve cracked the challenge of making online experiences meaningful and the corporate event planners who have plans to unleash new event concepts to deepen their bonds with their customers. From an individual and personal point of view, there will be a range of sessions on how #eventprofs can future proof themselves and even use this new dawn to accelerate their careers.  

As we rise from the ruins of the pandemic, it’s critical that we rebuild better and continue to drive positive change as an industry, so we’ll be examining racial diversity in our sector and how to take practical action, as well as debating the gender pay gap, equal opportunities, mental health, sustainability and event security.

Finally, we’ll be looking at the question that it took a pandemic to raise – ‘How could an £84bn industry be overlooked?’ and who ultimately influences our future, hearing from industry leaders on the strategies in place to ensure that we are never abandoned again.

We are delighted that Juliet Tripp, Deputy Head of Events at Chemical Watch, Board Director of the Female Hospitality Network and event industry blogger at JulietTrippevents.com will be joining Martin Fullard, Editorial Director at Mash Media to co-moderate the 2021 Keynote Theatre.

 

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Association Events Forum

Association Events Forum

In partnership with ABPCO, ICCA and the Association of Association Executives, the AEF is curated specifically with association planners in mind. Association events are fundamental to the members and sectors they serve, we’ll be exploring the impact of Covid and how planners can develop, rebuild and evolve their event programmes as we move into 2021 and beyond.
Brand Experience Theatre - NEW

Brand Experience Theatre - NEW

Nothing compares to the power of live experiences, and that has never been highlighted more than in 2020. We’ll be speaking to the events teams behind some of the biggest brand activations and experiential campaigns. With events shuttered for the last 12 months, brands have had to find new ways to connect with their audience. We’ll be discussing the impact this has had on brand identity, engagement and perception and what’s next for experiential campaigns and sponsorship.

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                           New to Confex 2021

With a huge recent surge of developments in an already fast paced area, this theatre will strip back the noise and showcase the latest and greatest tech for events and hear case studies from organisers who have implemented tech at their events, whether online, hybrid or live to another level.

Experts will also be predicting what’s next for 2021/22 and will look at how can we ensure biosecurity measures stand up against the need for an emotionally resonant experience? They’ll tackle how we can reach that sweet spot of success in how we cross-combine virtual and live networking opportunities? And which new technologies will help us embrace the changing landscape. These are just some of the questions we’ll be uncovering.

Marketing Theatre

Marketing Theatre

The event marketing rule book has been thrown out of the window in the last 12 months. Marketing teams have had to meet the challenge head on to communicate with their audiences in a completely different way and this will continue to be the case throughout 2021 and beyond, whether for virtual, live or hybrid events.

With the pandemic heavily impacting the events industry and the digital event model constantly evolving, audience and delegate engagement is calling for brand new creative approaches and content curation, more than ever, has to level up to prove its value. We’ll be discussing how to improve your speaker acquisition and engagement, social media personalisation and how to create omnichannel campaigns.

Sales Excellence Theatre

Sales Excellence Theatre

2020 delivered sales people an unprecedented challenge, calling not only for a complete rewrite of traditional sales methodologies but also new techniques for selling and managing sales people remotely. 

Flume Sales Training stepped into the breach at the height of the pandemic to support the events industry with incisive content through their free webinar series on selling in a crisis and we are proud to be partnering with them for the Sales Excellence Theatre.

With the Flume team and a selection of top sales trainers, we’ll be examining how selling looks in a post Covid world – the importance of putting yourself in the client’s shoes, why retention is your best growth strategy, how customer experience makes or breaks sales and how to produce sales proposals with the wow factor. This one-day programme provides top training for sales professionals of all experience levels.

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