Conference Programme 2021

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Association Event Forum
    • Association
    Association Event Forum
    Over the last 15 months, associations have had to maintain their diverse event programmes in an increasingly different world. In this session, our panelists will explore how these associations have ri ...
    • Association
    Association Event Forum
    Nick Gold, MD of Speakers Corner, took on the President’s role for the International Association of Speaker Bureaus (IASB) just as COVID-19 halted the live events industry. IASB members turned towards ...
    • Association
    Association Event Forum
    A discussion on the growing trend towards destination/association alignment in sectors which can contribute towards the mission/purpose of an association congress, and the legacies which are derived f ...
    • Association
    Association Event Forum
    TBA
    • Association
    Association Event Forum
    How do we go about making sure that what we agreed (promised) is delivered and exceed expectations in all areas whether through Innovation, Sustainability or Event Design
    • Association
    Association Event Forum
    With the main streams of revenue for most associations being derived from membership and annual conference fees, having a global lockdown brings with it a significant hit the sector. However it's not ...
Digital Event Theatre
    • Virtual/Hybrid Events
    Digital Event Theatre
    Digital revenues are quickly developing in the event industry yet instruments for generating this revenue are often underused. This session will focus on tools and strategies for increasing digital re ...
    • Virtual/Hybrid Events
    Digital Event Theatre
    In the corner of the event planner is Cecilia Judmann of Redgate Software and her frustrations with digital events are common complaints from those accustomed to live: 'Zoom fatigue' is real, online n ...
    • Virtual and hybrid events
    Digital Event Theatre
    There aren’t many event formats that were successful in 2020 but despite not being able to run in a physical format, many awards ceremonies have experienced incredible success virtually. In this sessi ...
    • Virtual and hybrid events
    Digital Event Theatre
    With so many new virtual and hybrid event platforms emerging over the last 12 months, it's difficult for event planners to know where to start on making the right selection for their events. In a seri ...
    • Virtual and hybrid events
    Digital Event Theatre
    Networking at virtual events has remained an Achilles heel. How can you leverage the notion of serendipity that technology can now provide; when to curate the experience for attendees; how to cater fo ...
    • Virtual and hybrid events
    Digital Event Theatre
    Finally, our world has begun to open back up, as we move beyond the COVID pandemic. Disruption has taught us to look at our world through a different lens and we’ve realised there are new ways to cons ...
    • Virtual/Hybrid Events
    Digital Event Theatre
    A lively panel discussion from the Virtual Events Institute
Keynote Theatre
    • Other
    Keynote Theatre
    Live events are here to stay, but to what degree and in what capacity? The accelerated adoption of virtual events has left many questions unanswered . How much of the virtual ‘hype’ is simply a sympto ...
    • Diversity
    Keynote Theatre
    Mandu will talk about the WEP manifesto, why London is ready to become the first gender-equal city in the world and why the WEP is a party that wants to make itself redundant. “The point at which the ...
    • Other
    Keynote Theatre
    Michael Gietzen, Managing Director of Identity Group discusses learnings from the G7 Summit taking place in Cornwall on 11th - 13th June. Engaging, preparing and mobilising the local communities of Ca ...
    • Wellness
    Keynote Theatre
    When it comes to building our own profile as #eventprofs, sometimes we're the last to get the attention we deserve in our careers! Have you ever wondered what you could achieve if you had the courage ...
    • Other
    Keynote Theatre
    On 1 - 12 November 2021, Glasgow will host the 26th UN Climate Change Conference of the Parties (COP26) at the Scottish Event Campus These talks will bring together heads of state, climate experts and ...
    • Other
    Keynote Theatre
    Neil Thompson, Founder of Delegate Wranglers, the Event Industry’s most engaged online community, will be joined by a panel of senior event profs from the Delegate Wranglers community to discuss theme ...
    • Other
    Keynote Theatre
    Leadership in all formats is challenging in these constantly changing and volatile times, Kelly and Claire bring their perspectives on inspirational management practices that enable leaders to thrive ...
Let's Do London
    • Sustainability/CSR
    Let's Do London
    Diversity Ally and CSR and sustainability experts Mark Webster and Justine Kane examine how diversity and inclusion should fit into CSR initiatives and programmes, and the importance of collecting dat ...
    • Other
    Let's Do London
    Join city leaders to learn about our capital’s recovery and how they will entice businesses, visitors and events back to London in the coming months alongside the citywide campaign Let’s Do London. He ...
    • Other
    Let's Do London
    A lot has changed in the last year and there’s been many a shift in the way event planners strategise and produce events now and in the future. We bring a panel of corporate event planners together to ...
    • Other
    Let's Do London
    The pandemic has caused seismic shifts in how we plan and execute events. We'll learn quickly how much is temporary, and how much will influence us all forever. Our experts pick through the pieces and ...
Sales & Marketing Academy
    • Marketing
    Sales & Marketing Academy
    Speaker recruitment is about relationships. But it's also about getting buy in from your Board. After all, how can you convince senior management to bring on more editorial speakers when you could mak ...
    • Virtual and hybrid events
    Sales & Marketing Academy
    2020 did not change the event industry, it changed the attendees and the way they started to approach events through technology. What are the different types of attendees? How can we get all of them t ...
    • Marketing
    Sales & Marketing Academy
    Event marketers have demonstrated resilience and innovation over the last 18 months - pivoting strategies, dealing with cancellations and shifting priorities. Now is the time to get re-energised and l ...
    • Marketing
    Sales & Marketing Academy
    Now more than ever, proving the effectiveness of your event channel is vital to ensuring that events remain a priority spend within marketing budgets. We know it's difficult for companies to understan ...
    • Marketing
    Sales & Marketing Academy
    In this workshop, you will learn how to harness the power of LinkedIn Ads to attract your target audience to your event. We will walk you through how to identify your audience, target your event atten ...
    • Marketing
    Sales & Marketing Academy
    As event and marketing professionals look to bring back audiences every penny and resource will need to be making maximum impact. In this session, we’ll be looking at how to create impactful event PR ...
Brand Experience Theatre
    • Experiential
    Brand Experience Theatre
    For most businesses, perhaps the most intangible asset is a positive brand identity.
    • Experiential
    Brand Experience Theatre
    Brand researchers in the Journal of Marketing define brand experience as “sensations, feelings, cognitions, and behavioural responses evoked by brand-related stimuli that are part of a brand's design ...
Digital Event Theatre
    • Virtual and hybrid events
    Digital Event Theatre
    Axis are currently undertaking a UK Government funded project to define how corporate events can be made more engaging and inclusive in a virtual world. This presentation will present the outputs of t ...
    • Virtual/Hybrid Events
    Digital Event Theatre
    2020 has been a year of upheaval that has forced a total reinvention for the events industry. But to survive and thrive in this ever constant change, event professionals need to accept there will neve ...
    • Virtual/Hybrid Events
    Digital Event Theatre
    The key to hosting a successful event is precisely about making things memorable - and in the virtual space, how do you do this without the contextual elements inherent in the physical realm? In this ...
    • Virtual/Hybrid Events
    Digital Event Theatre
    As we transition from a fully virtual world to meeting in person again, meetings professionals are faced with yet another challenge. According to GBT’s 2021 Global Meetings and Events Forecast, more t ...
    • Virtual/Hybrid Events
    Digital Event Theatre
    As we see many countries begin to relax COVID restrictions and return to a version of past normality, many will be asking the question, are hybrid meetings really the future and how will technology ev ...
Keynote Theatre
    • Virtual and hybrid events
    Keynote Theatre
    Events are no longer enough. That's why everyone is turning to communities, especially after a year in some form of lockdown. Chris Haddow from Swapcard will be talking about why the event tech platfo ...
    • Other
    Keynote Theatre
    With a super-panel of event industry leaders we’ll be looking at the question that it took a pandemic to raise – how could an £84bn industry be overlooked? Our panel of leading influencers in the indu ...
    • Diversity
    Keynote Theatre
    Join Robert Kenward, Gabby Austin Browne, Priya Narain, Caitlin Kobrak, Jonathan Sibley and Martin Fullard for official launch of REACH, a new scholarship which has been put together to encourage and ...
    • Experiential
    Keynote Theatre
    Struggling with your strategies? Setting goals but no idea how to ACTUALLY make them happen?! This session will take a look at all things event strategy, and how eventprofs can rewrite the rulebook on ...
    • Other
    Keynote Theatre
    tba
Sales & Marketing Academy
    • Sales
    Sales & Marketing Academy
    Introducing the Rego approach. A way of effectively building on the principle that people buy into people, not products or services. Understanding how behaviour undoubtedly leaves clues, and how adapt ...
    • Marketing
    Sales & Marketing Academy
    Gareth has worked in the media for over 20 years, working with some of TV's biggest presenters - Claudia Winkleman, Zoe Ball, Tess Daly, Rylan, Graham Norton… And he works with brands and businesses o ...
    • Sales
    Sales & Marketing Academy
    Live events are back and now is the time to take control of your sales. Over the past year, audience behaviour and client decision-making have undergone significant change. It’s harder than ever for y ...
    • Sales
    Sales & Marketing Academy
    Being laser focused on your client has never been more important, in fact post covid, it will be even more valuable and important to have the right strategy, so we maximise our opportunities and spend ...
    • Sales
    Sales & Marketing Academy
    This presentation shows audiences how in a COVID world to accelerate growth potential with relevant strategies supercharge customer engagement, experience, and sales. "• Why COVID mean Acquisition is ...
    • Sales
    Sales & Marketing Academy
    Driving sales performance across your teams is at the heart of every business growth strategy, but with so many changes over the past year, the formula for success has changed. Join Raoul Monks, CEO o ...
    • Sales
    Sales & Marketing Academy
    What is the best way to prove to your clients that you are their best option? By sending considered proposals bespoke to your client and their needs. I will give you some key takeaways to immediately ...
    • Sales
    Sales & Marketing Academy
    To end the event, Flume invite you to join them for a drink, a bit of networking, and also to see a demonstration of Flume Sales Enablement. This new proposition from Flume is a powerful mix of platfo ...

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