There are 400 million monthly active users dwelling on the Metaverse. The largest chunk comes from Roblox (230 million), followed by Minecraft (165 million), and Fortnite (85 million). With brands such as Nike, Coca Cola, Samsung and Hyundai all leveraging metaversal technologies to create immersive brand experiences, it’s time for event planners to get ahead of the curve – but where to start?

During this session, we’re going to be unpicking the metaverse and showcasing how brands can leverage emerging technologies to drive audience engagement and tangible business results.