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International Confex 2023

international confex 2023

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The Power of Events for Urban Economy and Legacy

02 Mar 2023
The Power of Events Theatre
People & Culture , Corporate Events , Marketing , Diversity & Inclusion

We are a small events company with a big heart. We pride ourselves on striving to bring together communities, charities and businesses wherever we go. We create an event that has a lasting legacy with huge community spirit & impact. 

Our event called ‘Krazy Races’ is a fun, free-to-attend, family soapbox derby event with a difference. Krazy Races is a spectacular, inclusive event that races soapboxes through the centre of towns and cities, creating a unique marketing experience and incredible brand exposure while raising thousands for charity.

Krazy Races has to date raised over £50,000 for local charities while supporting the economy of the locations we visit through the additional footfall generated by our average 15,000 + audience.

This extraordinary experiential event provides a great family day out attracting visitors from the local and surrounding regional areas. This gives way to a huge boost for the visitor, tourist and economic impact on the day. Towns see huge increases in secondary spending directly benefiting the local businesses, with hotels selling out and restaurants and shops seeing a massive increase in trade.

This brand of event we have created contributes in so many ways. One of our passions is STEM and engaging young people. We have worked with the local university to create opportunities for sponsors to engage with the event through their apprentices and graduate programs. Our goal has been to ensure that engineering is accessible to future generations, sparking imagination and kickstarting careers.

With six events confirmed for 2023 as well as enquiries for 2024 it’s clear we have an event people want to be a part of. Our focus is now on keeping the brand strong and driving the business forwards.  Rather than chasing, we’re now being approached to bring our event to large urban areas.

Events are such a fantastic way of galvanising a community and we want to show you how our Krazy Races event can be adapted to leave a lasting positive impact on your Towns & City.

Speakers
Danny Scoffin, Head of Marketing - Sarah Belcher Events
Sarah Belcher, Owner/ Creative Director - Sarah Belcher Events Ltd