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International Confex 2023

international confex 2023


The future of event sales: How data drives sales excellence!

01 Mar 2023
Sales & Marketing Excellence Theatre
Sales Excellence

We all know asking long-term, loyal clients to pay an extra 10% is a tough ask at best. Why? We often cannot PROVE the level of the ROI an event has delivered vs objectives.

Working through real life case studies, Luke will showcase how knowing relevant insights about your sessions, sponsors, exhibition space and networking allows your team to lead the narrative on event success.

In this session you will learn;

  • How to lead the narrative with your clients
  • Getting clients to buy into 2024 onsite
  • How to prove ROI onsite & post-event
Jill Knox, Account Director - TK Events
Luke Buckley, Head of Partnership Network - VenuIQ