We all know asking long-term, loyal clients to pay an extra 10% is a tough ask at best. Why? We often cannot PROVE the level of the ROI an event has delivered vs objectives.

Working through real life case studies, Luke will showcase how knowing relevant insights about your sessions, sponsors, exhibition space and networking allows your team to lead the narrative on event success.

In this session you will learn;

• How to lead the narrative with your clients
• Getting clients to buy into 2024 onsite
• How to prove ROI onsite & post-event