The growing popularity of virtual and augmented reality has contributed to the trend of the metaverse as a necessity growth. The gaming industry was the first to bring about the metaverse, where players could interact and play together in real-time. As a result, the metaverse has unlocked more ways for businesses to generate sales and brand awareness with an accelerating potential to attract and engage target audiences. Learn about the real benefits of incorporating and adapting the metaverse to virtual events.