Skip to main content

International Confex 2023

international confex 2023


Maximising Influencer Marketing for your events

02 Mar 2023
Sales & Marketing Excellence Theatre

Through experience I have proved influencer marketing is extremely beneficial (and profitable) to B2B events, and I want to inspire and educate other marketing / events professionals on how to maximise that for their events. The session will include;

  • Breaking down negative stereotypes of influencers/influencer marketing
  • Finding the right influencers for your event
  • Negotiating with influencers / securing the deal
  • And possibly the most important factor, yet often overlooked in social media, DATA ANALYSIS of your influencer marketing
  • Lastly, why I think influencer marketing is the future
Michelle Whitney, Social Media executive - Quartz Business Media Ltd