Through experience I have proved influencer marketing is extremely beneficial (and profitable) to B2B events, and I want to inspire and educate other marketing / events professionals on how to maximise that for their events. The session will include;

• Breaking down negative stereotypes of influencers/influencer marketing
• Finding the right influencers for your event
• Negotiating with influencers / securing the deal
• And possibly the most important factor, yet often overlooked in social media, DATA ANALYSIS of your influencer marketing
• Lastly, why I think influencer marketing is the future