How using anonymised spatial analytics over time will improve event performance for organisers, brands, agencies and sponsors in a more data-aware universe

As people become increasingly sceptical and hesitant about sharing personal data, this has serious implications across the events industry.

What does this mean for the conference, congress and exhibition industry if it can no longer effectively measure things the way it used to (via apps etc).

Are passive, anonymised methods of collecting/measuring data, over time, the new route to delivering event performance for all parties - organisers, participants and sponsors.