Web3 isn't creeping up on us anymore, it's here! There is a lot to learn and a lot to unpack, but it doesn't have to be scary and it shouldn't remain at arms length. We events professionals are known for our innovation and I want to demonstrate how Web3 technologies can help take our events to the next level. I want to break down what I mean when i say 'web3', explain what NFTs are and why they're here to stay, and finally walk through some case studies that showcase how early adapters in the industry are using these tools to their advantage.