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International Confex 2023

international confex 2023


7 Steps to Sold Out Events

02 Mar 2023
Sales & Marketing Excellence Theatre

In this session, Mel will walk you through the 7 steps she takes to consistently deliver highly attended events across the globe for her clients.

From setting clear goals, designing an event that will attract registrants AND keeping them engaged in the lead up and onsite, you’ll learn it all.

Attendees will walk away with:

  1. A clearly defined event mission that’ll drive the entire strategy
  2. Guidance on how to create qualitative and quantitative goals to determine what “success” means for your event
  3. A detailed and easily digestible event scope framework to keep everyone on the same page
  4. Tips on how to hire a skilled & experienced support team
  5. Creative & effective ways to manage your budget in this post-pandemic world
    (PLUS a spreadsheet template to help get you started!)
  6. Examples of a thorough project plan and what you really need in your event timeline
  7. The exact marketing steps that have led to her success attracting registrants to her client's events, getting them excited (and talking) about the event before it starts AND keep them engaged during the experience
Melissa Park, Global Event Producer - Melissa Park Events