International Confex 2010 - Confex

The Confex 2010 mobile internet site – int-confex.mobi

International Confex 2010 has launched an exhibition industry marketing innovation designed to enhance the effectiveness of the event for both exhibitors and visitors.

The Confex mobile internet site is designed to provide key event information for both exhibitors and visitors as well as providing a platform for exhibitors to specifically and directly engage visitors through unique mobile sites of their own.

The mobile internet now allows us to access a literally unlimited wealth of information from the web anywhere, anytime and in any place, and the exhibition environment is an ideal scenario in which to fully utilize the value of mobile to engage potential customers.

Accessing int-confex.mobi

The mobile site can be accessed on your phone through a number of channels:

1. SMS
Click the link below to input your mobile phone number. An SMS link to the int-confex.mobi site will then be sent directly to your mobile phone. Please note SMS charges may apply.

2. Type

int-confex.mobi directly into your mobile phone’s web browser

3. QR codes

A QR (quick response) code is simply a two dimensional bar code which when photographed with a mobile phone reader transmits data - in this case a link to the mobile site sent directly to the user’s phone. The code can be used in a wide variety of traditional media including outdoor, press, TV, email, and the desktop internet for effective cross promotion of your mobile site.
We will be offering this innovative technology at International Confex 2010 as a method of accessing int-confex.mobi.

QR codes will be displayed prominently on Confex signage and other marketing collateral allowing visitors to both access the host site and exhibitor sites directly.

Exhibitors: We will be offering a free QR code image set up with every mini exhibitor site purchased. Once you have a site simply integrate the image provided into you marketing collateral ie posters, banners etc and enable visitors to immediately access your mobile site from their phone.

To access this innovative new channel simply download the QR reader software from any QR code software provider such as the following:

http://www.beetagg.com/downloadreader/

http://www.i-nigma.com/Downloadi-nigmaReader.html

Once you have the reader installed you can access int-confex.mobi by taking a photo through the reader of the image below.

SMS

You’re then also set to access exhibitor mobile sites just by pointing your phone’s camera at the easily identifiable code similar to the example above on an exhibitor’s stand

Visitor benefits:

	convenience of comprehensive event and exhibitor details in the palm of your hand
	ability to plan your day’s schedule of exhibitor visits, presentations and seminars
	access to all exhibitor contact details and product information still at your fingertips once you’ve left the show

Exhibitor benefits:

	comprehensive company/product information delivered directly and conveniently to key customers and prospects
	engage your audience interactively through multiple touch points before, during and after the event
	capture the visitor impulse factor at your stand
	reduce your marketing collateral production costs
	seamless integration with existing marketing collateral
	full tracking and reporting to measure your ROI

Find out more

For more information on the Confex mobile marketing solution contact our mobile partner MIA:

Derek Mollison
Sales Director
derek.mollison@miainternational.com
07595 60 7777 m
01273 810 920 w

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