• Making the most of your Customer Relationship Management Database - more effective e-marketing activity
• Introduce effective Account Planning for your existing clients - leading to long term sales pipeline growth
• Targeting NEW business – effective telemarketing and lead generation - What makes great telesales people and why we use the phone to sell
• Implement a structured Sales and Marketing campaign, but with sensible and realistic goals  

Seminar time: 10:30 - 11:15

Speaker: Simon Cope, Director, Generation for Growth

View the powerpoint presentation here.

Simon Cope Simon Cope established Generation for Growth Ltd, a business development and marketing services consultancy at the beginning of 2007. During the 80’s Simon created a successful London ‘Outside Catering Business’ servicing the needs of the corporate sector. In the late 90’s he then transferred his entrepreneurial skills by becoming Business Development Director for a number leading UK MICE and Corporate Hospitality agencies. . Since the foundation of Generation for Growth, Simon and his fellow consultants now support a number SME agencies and Stadia with special emphasis on:- Lead generation and appointment setting,  Business analysis and new market development  Strategy and planning review  Training workshops on:-  Telesales and Lead Generation  Effective Client Account Planning  Meeting and Event opportunities within the Pharmaceutical industry With the early signs of financial recovery on the horizon, GFG has successfully guided and challenged companies strategic planning processes, whilst at the same time guided new business development teams in working more effectively with both existing and prospect clients. .